Ministry matters

Ministry and tech major team up to boost tourism through technology

This is done to improve connectivity and to fit into our economic landscape, namely the digital landscape.

Badung, Bali (ANTARA) – The Ministry of Tourism and Creative Economy has signed a memorandum of understanding with a Chinese technology company for the use of information technology to develop tourism and the creative economy.

This collaboration is a collective effort to accommodate the new economic landscape in the post-COVID-19 period, Tourism and Creative Economy Minister Sandiaga Salahuddin Uno said in a statement released on Saturday.

It can also strengthen support for the recovery and growth of the tourism industry and the creative economy to make it competitive, advanced and resilient.

The ministry is very satisfied as, after several discussions, an agreement has been reached with the company for cooperation in various fields as part of the efforts to revive the tourism sector and the creative economy, the minister said.

“This is done to improve connectivity and to fit into our economic landscape, namely the digital landscape,” Uno explained.

Related news: Tourism trend goes digital: Minister Uno

To support the development of digital products in tourism and the creative economy, the ministry has carried out various activities.

Activities include Baparekraf Developer Day (BDD), Baparekraf Digital Talent (BDT) and Baparekraf for Startups (Bekup). Baparekraf is short for Tourism and Creative Economy Agency.

The BDD is organized to strengthen the digital ecosystem and connect local developers to the latest technological platforms to develop digital products, mainly applications, games, web interfaces and the Internet of Things (IoT).

“The cooperation we conduct is for BDT, Bekup, BDD. Therefore, we can connect start-up companies with SPARK, which is a program of Huawei,” the minister informed.

Huawei has 200,000 employees, 2,000 of whom reside in Indonesia. The company has an important role to play in connecting tourist destinations and creative economy hubs to digital services, he explained.

The ministry expects the cooperation to directly and concretely produce several breakthroughs for economic recovery and create jobs in the tourism and creative economy sector, he added.

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