Jakarta (ANTARA) – Human resources remain the main players in the development of tourism in the era of society 5.0 despite the fact that digitization and technology have developed rapidly in all sectors, according to the Ministry of Tourism and Tourism. creative economy.
“While recently, technology and digitalization are unavoidable in various sectors, human resources are still the main component, especially tourism actors and inhabitants of tourist villages,” remarked Frans Teguh, Acting Assistant for Resources and to the institutions of the ministry.
In a press release on Monday, he noted that tourism human resources play an important role in interactions with tourists and collaboration among other tourism stakeholders.
“Tourism stakeholders should use technology and digitalization to establish communication. At the same time, they establish collaboration and network with other tourism stakeholders,” he remarked.
Quality tourism human resources will provide a human touch which is paramount in providing the best experience for tourists, he said at the Bromo-Tengger-Semeru region tourism awareness dissemination event on Friday, in East Java.
To this end, he expects tourism stakeholders to actively develop tourism in their respective villages, which will have positive impacts on the economy, culture and environment.
“I push for the creation of tourist villages with the best experience,” Teguh remarked.
“We design and deliver an experience that results in a quality outcome and will affect the economy, culture and environment in a positive way. Currently, tourist villages are becoming the driving force behind the revival of tourism,” he said. he explains.
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The ministry has made various efforts to build the capacity of tourism stakeholders, produce quality tourism human resources and develop tourist villages to reach a higher level.
One of the efforts is through the dissemination of tourism awareness which is the first step of the tourism awareness campaign.
Director of Tourism Human Resource Development Florida Pardosi noted that there were six stages in the campaign.
After completing the dissemination stage, 10 people from each village will be selected to become tourism ambassadors and agents of change in their respective tourist villages.
“We need people with great dedication, commitment and strong will to build capacity and develop tourism in tourist villages,” she noted.
“They are expected to be trainers for other tourism human resources as an extension of us (the central government) for tourism development,” she said.
The tourism awareness campaign will take place in 65 tourist villages in 2022 and 90 tourist villages in 2023 in four super priority destinations.
These destinations include Lake Toba in North Sumatra, Borobudur-Yogya-Prambanan in Java, Mandalika in West Nusa Tenggara, and Labuan Bajo in East Nusa Tenggara.
The campaign will also take place in two priority tourist destinations: Bromo-Tengger-Semeru and Wakatobi in Southeast Sulawesi.
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